An ideal position for accessing the European market

A strategic location

The Greater Geneva Bern area (GGBa) is an ideal location for companies looking to expand their operations in Europe and beyond.  Its strategic location at the center of the principal transportation axes provides privileged access to the European market and its 500 million consumers.  The market access provisions of the bilateral agreements and the advantages Switzerland offers as a non-EU country create the perfect conditions for establishing European and international operations in the GGBa.

Easy and quick access

As a result of Switzerland’s federal transportation policies designed to improve Switzerland’s attractiveness to companies, the GGBa can be easily accessed by road, railway and by air.  The motorways and railroad networks are among the most well-developed and maintained in Europe.
The principal routes, such as the TGV to Paris, the ICE to Germany and the EuroCity to Milan, run across the entire GGBa.  With the international airports in Geneva and Bern, along with those in Basel and Zurich, the world’s principal cities can be easily reached.

Quality of air transportation infrastructure

  • 1. Singapore
  • 2. Netherlands
  • 3. UAE
  • 4. Denmark
  • 5. Switzerland

Source : IMD World Competitiveness Yearbook 2019


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